SMS marketing means short message service, which is a marketing technique where text messages are used to communicate offers, updates, and reminders to customers. This type of communication might be a one-on-one conversation between a staff member and a customer. It could be an automated text that is triggered by a customer action, or it could even be part of a mass text sent to a group of customers who have opted in to receive texts from your business. SMS marketing is a direct method of conversing with customers. But, there’s a certain method and time frame that needs to be taken care of before sending them.
Most preferred method of communication:
Almost 75% of customers are OK with receiving SMS messages from brands, and 89% of consumers would prefer to interact with businesses via text messaging rather than a phone call. Well, it does go along, doesn’t it? As it’s not at all intrusive, and they can check the text at that time. Or later, or maybe they ignore it, they do it all.
Has a High Read Rate:
Did you know that SMS messages are read at a rate of 98%?So, if you hit “send,” they are going to see it. But as said before, this does not mean you can send anything you want, whenever you want. As with any marketing communication method, too much messaging too often will turn off the customer, and they will likely opt-out of your SMS communication.
In order to avoid any such circumstances, one needs to be careful about the timing of when the text can be sent.
It’s very cost-effective:
SMS marketing is one of the most convenient and cost-effective methods of conversing with your customers. We can say it is much more effective than emails because, let’s not forget, text messages boast a 98% read rate, which will ensure every customer sees your special offer.
Raise your marketing standards:
When people receive texts from your company, they are reminded of you and are more likely to return to your store.
Great for Emerging Markets:
If you are new in this field and you want to let your store flourish more, even in countries where wifi is very rare and data is expensive, SMS marketing is one of the best ways of communicating information.
SMS MARKETING METHODS
Now that we know what SMS marketing is and why it is so beneficial, let’s dig into what exactly this looks like. Here are some examples of various types of SMS marketing that can be done:
It’s an easy way to promote your brand to customers and attract them to opt for you. For example, “Take 25% OFF on all women’s wear this weekend only!”
A gentle reminder can make it easier for them to reach out to you more often. For example, “You have an appointment with Dr. Michael for December 22nd, 2021 at 12pm.”
Nowadays, people prefer to pay online rather than with credit cards or cash. Texts like “Thank you for your warm visit Here’s the payment link for the deposit”.
Sometimes, confirmations can be a way to let your customers know you’re leading them to purchase more from your brand. For example, “Thank you for your purchase. Follow the link below for more items that may interest you”.
Online Review Request:
This method can be a way to learn customers’ views on your product. For example, “Thank you so much for your presence. We hope you enjoyed the meal. If you could’ve left a review, we would be very appreciative. Thank you”.
Notices like “Dear Customer,” +91…is now available to take calls, which works great for customers.
Updating customers about their products or your services is another method of doing so. For example, “Your order has been packed and is on its way to reach you.”
Now that you are aware of what SMS marketing is and how it works, here are the top 10 best bulk SMS providers for you:
- Accept SMS
- ShootBulk SMS
- MySMS MANTRA
- Text Local
- Two Factor
- Text Guru
- SMS Root
- Route mobile
Did you know?
Text messages boast a 98% read rate, with 95% being read in the first 3 minutes.
Advantages of SMS marketing.
SMS marketing is one of the most effective and convenient ways of communicating with your customers directly, as they prefer easy and non-intrusive methods the most.
Now that you know all the options and methods to choose from, you can go ahead with any and choose to make your business standards higher than the rest!