If you’re going to spend money on digital ads to reach your target demographic, make sure you put it where it will be most effective.

That is, somewhere with a daily interaction rate of 4.8 billion and over 259 million unique visitors.

Somewhere along the lines of… Google.

Google Ads was created barely two years after Google.com, which has since become the most popular website on the planet. The advertising platform was first launched in October 2000 as Google Adwords. however it was renamed Google Ads in 2018 following considerable rebranding.

What is Google Ads and how does it work?

Google Ads is a paid ad platform that falls within the pay-per-click (PPC) marketing channel, in which you (the advertiser) pay per click or per impression (CPM) on an ad.

Google Ads is a powerful tool for bringing qualified traffic, or people who are looking for items and services similar to yours, to your business. With Google Ads, you can improve the number of visitors to your website, phone calls, and in-store visits.

Google Adverts allows you to develop and share well-timed ads with your target audience (on both mobile and desktop). This means that your company will appear on the search engine results page (SERP) when your ideal customers are searching for products and services.

You can also customise your adverts to fit your budget, regardless of the size of your company or your available resources. You may utilise the Google Ads tool to stay under your monthly budget and even halt or terminate your ad expenditure at any moment.

Now for a more pressing question: Are Google Ads truly effective? Let’s look at some numbers to see how we can answer this:

The click-through rate for Google Ads is over 8%.

Every month, 180 million impressions are generated by display adverts.

Paid ads on Google receive 65 percent of clicks from users who are ready to buy.

Customers who watch an ad on YouTube are 43 percent more likely to buy it.


Ads on Google – target those who are browsing for your products.
Text adverts that appear on Google search engine results pages are Google search ads (SERPs). Your search advertising might show up at the top of the page, above the organic search results, or at the bottom.

You may reach buyers while they’re looking for the items and services you provide by targeting keywords with buyer intent. If you’re selling dog beds on Shopify, for example, use keywords like “dog beds cheap” to attract customers who search to buy a dog bed.

Your bid price determines whether your ad campaign appears at the top or bottom of the SERPs. The higher your bid, the more visible you become.

  1. Search  – Text ads on Google search results
  2. Display – Image ads on websites or on Gmail
  3. Video – Video ads on YouTube
  4. Shopping – Product listings on Google
  5. App – Your app promotion on many channels
  6. Smart – Simplified automated ads on Google and across the web
  7. Local – Drive customers to a physical location
  8. Discovery  – Runs ads across Google’s feeds when they’re open

Google search ad best practises

Here’s a collection of Google search ad best practises that will help you increase revenue.


  1. Sign in to your Google Ads account.
  2. On the left-side menu, click Campaigns.
  3. Click the plus button , then select New campaign.
  4. Select your advertising objective for the campaign.
  5. Scroll down, then choose your conversion goals and click Continue. …
  6. Choose your campaign type and click Continue.

Why advertise on Google?

Google is the most used search engine, receiving over 5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of Digital paid advertising.

Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.

And, according to Google, advertisers make $8 for every $1 they spend on Google Ads. So, there are a few reasons why you’d want to consider advertising on Google.

Hopefully Also Understand why digital ads important for your organization.

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