Facebook offers a plethora of options in terms of advertising to your followers and friends. It is the most common method of monetizing on your digital content if you offer any kind of product, services or content via the online medium. Facebook ads can be images, videos, stories ad, messenger ads, Lead Gen, conversion and several other formats. Creating advertisements on Facebook requires certain knowledge about its features offered and how you can use them to optimise your ad campaign. Hence, we are offering the ultimate step by step guide on how to create Facebook ads. In this article we will be covering each and every step in detail.
Choose A Campaign Objective:
Log into Facebook Ads Manager. Select the Campaigns tab. Click on Create. You can now get started with your campaign.
Facebook gives 11 marketing campaign objectives depending on your goals. If you want your advertisements to perform a certain goal, you need to be very clear with your objective. These are the objectives offered:
- Brand Awareness: usually required when you want the new audiences to find your brand.
- Reach: usually required when you want a new audiences to actually interact with your brand. This option is used when you want a little more involvement than just being aware of the brand.
- Traffic: Traffic usually means high inflow of customers to your desired destination. Hence, this option drives a large traffic to a specified page, post, or messenger conversation.
- Engagement: usually required to increase the number of audiences interacting with your post or ad. Page follows, page likes, claiming a special offer, taking part in a promotional online event, etc are considered examples of engagement.
- App Installs: usually required to get people to install your apps.
- Video Views: usually required to increase the number of people viewing your videos.
- Lead Generation: Reach a wider audience and new prospects.
- Messages: Encourage customers to interact via messenger.
- Conversions: required to get people to click on ads and reach a landing page. Furthermore, it involves taking some action like buying a product or booking an appointment.
- Catalogue Sales: connect your Facebook ads to your product catalogue. It is used to display customers at your products and let them choose which they prefer.
- Store Traffic: usually required by businesses who have brick and mortar stores. Hence, it covers shoppers to retail stores.
Read about the difference between Lead Gen and Conversion Ads here: CLICK HERE
once you have specified your objective click continue.
Name Your Campaign:
In the next section that follows you can give some basic details about your ad campaign. Start with the campaign name and fill in your chosen name in the space provided.
Next, fill in the special ad categories. You are going to have to decide if your ads are related to credit, employment or housing, about social issues or election and politics. Categories may be different to different countries.
Subsequently, we move to Campaign details. Here, you’ll see the buying type, which is by default set to Auction. It also displays campaign objective that you’d decided.
If you want to set up an A/B split test, click on get started. You can choose different versions to run against this ad after its published. This strategy figures out which strategy gives you the best result.
The next section that comes is budget optimisation. If you want to figure out a budget plan you can turn it on. By default, this section is always turned off. This option is more useful is you are using multiple sets.
Manage Budget and Schedule
At the top of the section you will have to state the name of the Ad set. Subsequently you will have to choose the Facebook page that you want to promote via your ads. Once you are through with that there is an option of turning on dynamic creative. Dynamic creative is a section that provides creative elements such as images and headlines that will automatically generate combinations optimised for the target audience. Also, various formats or templates based on one or more elements are available. Finally, you can get on with scheduling and budgeting.
You can start off by choosing the daily budget and the currency you are entering the amount in. You can also choose a lifetime budget if you want to. Next you can choose the start date and end date along with the time. You can also choose to make it live right away. You can also choose the time zone according to which your ads will be displayed.
Target your Audience:
Targeting your audience is very important. You are paying for your ads to be shown, might as well be to people who can respond positively. It is no point showing an ad of a bakery to someone who is diabetic. Hence, targeting your audience is wise and brings profit. Luckily, Facebook has given options regarding target audience while creating ads. There is an entire section dedicated to it. So, let’s figure the section out, one field at a time.
You start the section by choosing a custom audience. Custom audiences are basically people who have previously interacted with your ads. Next you can specify the location in which people should be shown your ads. Local business in India will find it impractical to have audiences in, say, France. Does it is really important to have a fixed geography in mind for your demography. Handicraft business in Gurgaon should set its location to Delhi NCR region.
Next you have to select the audience age. Deciding the age group is also very important. A company that makes toys cannot find a sustainable audience in people of 65 + years. Age is then followed by gender. You should be well aware if you are making a male centric product or a female centric product.
Keep an eye on the estimated audience size shown on the right side of the screen. It will give you an estimate of the reach of your ad. You will also see an estimate of the number of page likes. These estimates become more and more accurate as you increase the frequency of ad campaigns.
Detailed Targeting and Connections:
- Detailed Targeting
We proceed now to detailed targeting where in several fields are entered for your target audience. Some examples are demographics, interests and behaviours. Under demographics there are several other subfields like ok education, financial, parents, relationship, work and life events. Under behaviours there are several other subfields like anniversary, consumer classification, digital activities, mobile device user, etcetera. Fill out all the fields accordingly and thus, you will find a detailed profile of your target audience. If you are a yoga teacher you can customise your audience. Choose people whose interests are in yoga and meditation.
You can exclude or include people who have previously connected with your Facebook page. Moreover, you can also include and exclude people who have interacted with your app. If you want a new audience exclude people who follow your page. If you want to promote a product on your page then include the people who like or follow your page. Meanwhile, if you are introducing a new feature in your app select people who have previously interacted with it. Hence, try to figure out who you want to see your ad.
Placement is basically figuring out where your ad will appear. If you have no prior knowledge, choosing Automatic Placement is recommended. When you choose this, your ads will be placed according to your budget. It will be shown across multiple platforms based on where they’re likely to perform well. Facebook, Instagram, Messenger, etc are a few platforms.
Choose manual placements if you have a clear idea of your preferences. Manually decide places where ads will be shown. The more placements you select, the more opportunities you’ll have to reach the target audience. Clarity helps achieve business goals. You’ll have to decide the following:
- Device: mobile, desktop or both
- Platform: Facebook, Instagram, etc
- Operating system: feeds, stories, search, messages, in-article, etc.
- Placements: iOS, Android, etc.
Now, once you’re done figuring this out, your good to go. Furthermore, you’ve secured stronger chances of success!
Creating The Ad:
Under the Ads setup choose create ad. Then select the format. The format can be image, video, slideshow with multiple images, and other options. There is another option of carousel. Carousel is basically two or more scrollable images or videos. You can use the turn into video option to convert image to video or an animation. You can also use the create slideshow option to create a slideshow. Under the media section you will get options like feeds, instream videos, stories and reels, etc. Add a primary text- the text which tells people what they adis about.
Keep tracking the preview of your edits on the right side of the screen. It will give you an exact representation of how your add will look. Subsequently choose a headline, a description and a call to action. A call to action is basically a prompt such as “sign up” or “join now”. You can also create an instant form if you want to make connection with the people watching your ad by letting them send contact information and other details to you through it.
Finally click on publish. You should be aware that you are agreeing to Facebook terms and advertising guidelines.
Congrats! Your first ever Facebook ad is ready!
if this guide help you, visit our website: HERE to know more about Facebook ads.